Credit score: Coca-Cola HBC
Coca-Cola HBC’s latest Virtual Hub has now grown to greater than 150 IT execs, reflecting the speedy tempo of our electronic enlargement. Previous this summer season, the group marked this evolution with actions impressed by way of the flagship Proportion a Coke marketing campaign, a becoming tribute to the Hub’s collaborative spirit.
They shape a part of a much wider community of over 500 global electronic execs; all operating in combination to ship worth and boost up Coca-Cola HBC’s electronic transformation.
Egypt is the most recent addition to Coca-Cola HBC’s community of generation centres, becoming a member of established hubs in Bulgaria and Greece. Along with the Hubs in Sofia (Bulgaria) and Athens (Greece), Cairo (Egypt) will lead the tool engineering and construction, growing the electronic gear that energy the corporate’s operations in 27 markets.
In combination, the hubs shape an built-in community accelerating Coca-Cola HBC’s enlargement and transformation by way of handing over safe, environment friendly generation at pace to satisfy marketplace wishes.
Development on a robust base
“Egypt offers both scale and talent,” explains Anastasis Liveretos, Head of Virtual Hub Operations, Egypt. “By expanding our technology capabilities here, we’re developing skills, creating opportunities, and helping position Cairo as an innovation hub in the region.”
That imaginative and prescient builds on a robust basis. Coca-Cola HBC entered some of the area’s biggest non-alcoholic beverage markets in 2022 with the purchase of The Coca-Cola Bottling Corporate of Egypt. These days, 5 manufacturing websites are growing vital new activity alternatives around the corporate’s worth chain available in the market and provide an important percentage of the rustic’s cushy beverages and hydration classes.
The collection of Cairo for the brand new Virtual Hub displays the corporate’s long-term dedication to put money into the international locations the place it operates. By means of drawing on a tender pipeline of STEM graduates and skilled execs, the corporate is growing generation careers, strengthening native experience and opening new pathways into the rustic’s electronic economic system.
Credit score: Coca-Cola HBC
Innovation from inside
Probably the most Virtual Hub’s first standout initiatives is an AI-powered gross sales app that is helping Coca-Cola HBC’s on-the-ground groups tailor promotions in actual time. Some other key focal point house is the upgraded Buyer Portal now supplied with enhanced options that function two times as speedy as earlier than, offering a considerably advanced enjoy for our shoppers.
“One of the best things about working here is the breadth of technologies we apply to day-to-day business realities across the countries and territories where we operate,” says Anastasis. “That can mean flying drones to track warehouse stock, testing autonomous vehicle delivery solutions, or building blockchain tools to secure contracts. We also enhance finance systems and create HR platforms that make life easier for employees. The work touches every part of the business.”
In-house construction, Anastasis provides, permits the corporate to transport quicker, align extra carefully with the strategic objectives, and retain complete possession of its generation and information.
A purpose-built headquarter for enlargement
The Hub group not too long ago moved right into a 4,500 m², three-story facility designed for scale. Constructed with sustainable fabrics and awarded gold environmental accreditation, the cutting-edge area is designed to nurture collaboration, experimentation, and complicated engineering in AI, device studying, and information science. By means of 2027, the Hub is anticipated to make use of round 450 IT execs, making it some of the biggest centres of generation ability in Coca-Cola HBC’s community.
“This is a place for growth,” says Anastasis. “We want our people to see career pathways here that inspire them to stay, grow, and lead the way.”
Riding the way forward for shopper items
Around the shopper items sector, the race to digitise operations is reshaping how merchandise are evolved, disbursed, and advertised. For Coca-Cola HBC, the Virtual Hub in Egypt is a strategic funding in long term competitiveness. By means of centralising complicated electronic features right here, the corporate can reply quicker to marketplace shifts, follow AI-driven insights at scale, and set new benchmarks for potency and logo engagement.
“Yes, we’re delivering powerful tools,” says Anastasis. “And just as importantly, we’re building a community of innovators whose impact will be felt in Egypt, across our regions, and throughout our markets. The capability we’re creating here will support our markets today and help define how we operate tomorrow.”
Sign up for Coca-Cola HBC’s Virtual Hub in Egypt
From tool engineering and AI to information science and specialist beef up roles, the Cairo Virtual Hub provides alternatives to paintings on initiatives shaping Coca-Cola HBC’s electronic long term. Discover present openings at https://eg.coca-colahellenic.com/en/working-with-us/careers-in-digital-hub-egypt
Coca-Cola HBC at a look:
29 markets throughout Europe and Africa, serving 750 million shoppers
30,000+ staff
3 Virtual Hubs in Egypt, Greece and Bulgaria
Egypt joined the Coca-Cola HBC Workforce in 2022
FMCG Portfolio in Egypt: Coca-Cola, Coca-Cola 0, Sprite, Fanta, Schweppes, Canada Dry, Power beverages Monster and Fury and a number of other variants of Dasani water.
Join our day by day information round-up!
Give your corporation an edge with our main trade insights.
